Why Online Marketing?

Depending on the purpose of your web site, you need to think about how you are going to drive visitors to your site. Just because you have a web site, doesn't mean that people will go to it. Or perhaps you have some traffic to your site but what if most of the people visiting your site are not your target customers?

Make sure that you get qualified traffic to your web site, at a cost that makes sense to your business. Make sure you can track where your web visitors come from, and what they do once they are on your site. This way you can track your return on investment (ROI), fine-tuning the best methods for you to optimize your budget. 

Submitting your site to the major search engines is a good start, but to be ranked high (most people don't look past the first page of search results) you often need to do some specific work on your web pages.

Then there are many other online/Web marketing options open to you. You might consider affiliate programs, pay-per-click (PPC) advertising, e-mail newsletters (you are capturing your customers names on your site?), banner ads, directory listings and more.  We can help you evaluate your marketing plan, your budgets and your anticipated results using testing and ROI tracking. 

And don't forget to make sure your URL is on all your traditional marketing materials, from business cards to tradeshow pieces to your brochure.

The 3rd annual The UCLA Internet Report – “Surveying the Digital Future.” has been released. This contains lots of good information about Internet users. Send me an e-mail if you would like a copy of this in PDF format.